Red and Blue Ocean Strategies

You know you are in a red ocean when you have to accept the rules that were set by your competitors. Your product, service is very similar to your competitors and all the rules of this game are already known.⠀
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Blue ocean, in contrast, means when you enter a market with a unique product and all the rules are just waiting to be set by you. You're that first one who enters that market. Until you don't have any competitors, you control everything. There are many opportunities for developing, exploring new business opportunities for growth.⠀

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However, you should be careful. When entering a new market, remember that every great idea will be followed later by other entrepreneurs. Once you created amazing offer or product, you have to develop it all the time, otherwise, you can be easily copied by others.⠀